Millions of fans of the UFC who opened Instagram on Wednesday night were greeted by a post from the official Instagram account of the company which promoted a brand new cryptocurrency.

Wednesday evening, the Las Vegas-based MMA promotion’s Instagram account displayed a bizzare cryptocurrency post, suggesting the UFC was launching a new coin. A promotion official quickly confirmed to MMA Junkie that the post is not legitimate and the account has been hacked.

It seems that every week there's some celebrity or major business that's getting their social media accounts hacked, whether it's by scams or simple trolls. The latest victim of hacking is the Ultimate Fighting Championship's Instagram account,

After UFC's Instagram was hacked to promote a pump-and-dump Solana meme coin scam, the attackers got away with $1.4 million in profit.

The UFC's Instagram account was hacked Wednesday, posting a fake promotion for a cryptocurrency coin, which was quickly removed.